In the latest episode of What’s In With Skin, I talked about Spring cleaning skincare and makeup routines. Below is a brief summary of the episode with extra notes.
When spring cleaning your skincare and makeup, check expiration dates. Even if bottles have product in it, bacteria can grow and if you’re using natural products, the ingredients will loose their efficacy. With organic products, they are usually free of preservatives so they have a shorter shelf life and should be replaced more frequently.
- Skincare – Use within a year
- Toners – 6 months
- Exfoliants – Use within a year
- Serums – 6 months to a year
- Moisturizers – 6 months to a year
- Lip balm (everyone forgets this one) – 6 months to a year
With makeup trends changing all the time, it’s easy for us to accumulate a lot of it. I’m pretty sure you can look in your makeup bag and find a mascara or lipstick from a few years ago. Ew! Make sure you go through and toss anything you may think is old.
- Mascara – Toss after 3-6 Months
- Eyeliner – Toss after 3-6 months
- Foundation & Concealer – Toss after 6 months – 1 year
- Blush – Toss after 2-3 years
- Lipsticks, Glosses, and pencils – Toss after 2-3 years
Quick tips on changing up your routine for Spring
- Lighten up skincare routine. Ditch the heavy moisturizes and try a facial oil or a nice hyaluronic acid based product like those from Intraceuticals.
- Try switching up your foundation to a lighter one. Maybe even try a skincare foundation like Image skincare’s foundation, or Jane Iredale.
- SPF every 2 hours. I love a tinted moisturizer with SPF but on days where I have makeup on, I find that Colorscience SPF powder is the perfect thing.
- Exfoliation to slough off the dead skin cells that accumulate over winter. Though you have to be careful with exfoliation and sun exposure, make sure to educate your clients on wearing SPF after treatment. A great example of a more gentle but effective exfoliation option would be a nice enzyme peel.
Spring cleaning promo idea
Set up a clear bin near your check out counter. You could even decorate the bin with flowers but still make sure your customers can see what’s inside the bin. Have your clients bring in a product they’re using that is half empty (not completely empty..half) and have them put it in the bin. Allow them to receive a percentage off of a new product to replace the one that they gave up.
I love using a clear bin and having it near the counter so that other clients can look in and see. I’ve heard customers say, “I have that product at home, I wonder why they decided to throw it away. Must not be good!.”
In the spring and summer months, it can be slower due to people going on holiday, etc. Try this out this Spring, I guarantee it will increase your sales!